KIKA brings a new and exciting experience to a customer and franchise buyer, with a boutique stretching facility that was created for people who are looking to achieve mental clarity, move with ease, reduce stress, improve flexibility, or release tension. Starting in 2011, KIKA established policies and procedures that implemented best practices, while expanding to more locations. Through franchising, the company plans to expand regionally and then nationally. KIKA delivers a strong concept that has the simple goal of offering the highest quality classes to each and every guest. With state of the art equipment and a clean and structured operation that provides a welcoming and professional environment, the KIKA model has successfully brought its high-end stretching studios to New York and New Jersey, and is now focused on expanding through franchising.
The fitness studio industry continues to grow in size. In it, KIKA will be one of the most recognizable brands in this niche industry segment. Through a combination of market experience, solid franchise partnerships and a new approach to the fitness business, KIKA will develop a regional and then national presence through the addition of 65 new franchise units sold over the next five years.
The KIKA management team will offer unrivaled training and support to each franchisee as they join the The KIKA family. The company's operating model is simple and has been structured with well-defined processes and reordering systems in place, allowing for ease of replication. Initial training will be held at the headquarters in Montclair, New Jersey.
KIKA sits in a great position in the franchise market with a strong operating model in place and a strong differentiation from the rest of the fitness studio businesses in the franchise marketplace. KIKA is the high-performing exception within a very lucrative and growing industry.
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Hakika DuBose, a dancer/actress, is the Founder/CEO of Power Stretch Studios™ and the KIKA Method™. She has performed in the Apollo Circus of Soul at the world famous Apollo theater in New York and choreographer’s showcases around Manhattan. She has also been seen on HBO’s Flight of the Concords and on NBC’s Thirty Rock. Having gathered a wealth of experience in body movement, stretching, nutrition, and earning a Bachelor of Arts degree in Dance from Montclair State University (NJ), Hakika decided to offer stretching sessions to professional body builders. They loved her techniques marveling at how it improved their performance and overall mobility. The KIKA Method™ of assisted stretching was born. After Stretching for numerous years, Hakika realized that there is a direct connection with flexibility and muscle relaxation. There was a way to combine both elements and teach people a way to truly put their bodies into a state of relaxation, while enhancing their flexibility at the same time.
The KIKA Method™, which is revolutionizing the world of stretching, is built upon Ms. DuBose's training in dance, personal training, the Alexander technique, Laban movement analysis and advanced anatomy. After Stretching for numerous years, Hakika realized that there is a direct connection with flexibility and muscle relaxation. Her Stretch Coaches are thoroughly trained in her techniques of unlocking flexibility.
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